STOP Wasting Time & Money!
For decades, non-Indigenous businesses, corporations, and government bodies have attempted to work with Indigenous communities and markets. They developed marketing plans. They implemented those plans. And more often than not, they failed.
Why?
Because they were applying non-Indigenous sales, marketing and engagement tactics to an Indigenous market and IT DOESN’T WORK!
They didn’t understand the nuances. They didn’t understand the challenges so prevalent in Indigenous communities. Fed by misleading stereotypes, they burnt bridges rather than built them, cutting themselves off from some of the most loyal consumer bases within Canadian borders.
For more than 15 years, Sandi Boucher has been teaching corporations, small to medium size businesses, universities, colleges, municipalities and more how to engage, how to serve, how to hire AND RETAIN Indigenous employees. In other words, how to SUCCEED IN INDIGENOUS MARKETS.
So if you are ready for advice that WORKS, it is time to invite Sandi to speak to YOUR team!
Helping Business to Succeed One Keynote at a time!
The Key ...
The stereotypes, the misinformation – they are keeping Canadians from building sustainable, PROFITABLE bridges between business and First Nation communities.
It is time to CHANGE THE CONVERSATION!
In Sandi’s own words,
“I saw it first as a child, how the people in our small town welcomed my father with open arms but simultaneously had little to no interest in engaging with my Mother. They assumed her unintelligent. They assumed her words would be of little value to them. They assumed she had nothing they desired, including money to purchase their goods.”
“My Dad, a Frenchman from St. Jerome, Quebec. My Mother, a beautiful Anishinaabekwe from Seine River First Nation. “
#NoShame #NoGuilt
DO NOT UNDERESTIMATE THE VALUE OF THESE MARKETS!
- Learn the ONE KEY TRAIT you need to build Indigenous relationships and generate sales.
- Learn the FOUR POINTS IN TIME when Indigenous peoples turn away from YOUR business.
- Learn the TWO WAYS to ATTRACT and RETAIN your Indigenous employees.
- Learn WHAT YOU SHOULD & SHOULDN’T SAY to Indigenous employees, colleagues, or customers.
- Learn how to build TRUE bridges between your company and Indigenous markets.
Or keep failing. The choice is yours.
Consulting & More!
Sandi uses conversational English, metaphors, and even cartoons to promote understanding. She offers KEY INFORMATION needed to build sustainable, profitable, respectful bridges and she does it in true Anishinaabe-style, giving her audiences a sneak peak at what it can mean to work hand-in-hand with Indigenous peoples.
A proud member of Seine River First Nation in Treaty #3 territory in northern Ontario, Sandi is internationally recognized as an engaging speaker, a traditional knowledge keeper, and a best-selling author.
Her audiences include First Nation communities, corporations, small to medium size businesses, municipalities, hospitals, school boards, universities, colleges, and participants at countless conferences and seminars.
Her Keynotes and Training Sessions are memorable, informative, enjoyable AND most importantly, they make a difference in YOUR bottom line!
Check out the testimonials from her thrilled audience members on the home page of this website.
It Is Time to Succeed!
How it all began
Sandi began life in a small sawmill town in northern Ontario. The daughter of a beautiful Anishnaabekwe (Ojibwe woman) and a proud French Canadian man, Sandi grew up in a house of two cultures, watching as both simultaneously respected and loved differences while building on similarities.
But it wasn’t long before Sandi realized the world did not operate as her home did. As a young girl of 4 or 5, she registered how her father was treated differently than her mother by strangers than knew nothing about them. The separator – her Mother’s beautiful brown skin.
Sandi would go on to enjoy academic and career success but personally she struggled against the effects of colonialism. In her own words (taken from the cover of her first best-selling book “Honorary Indian”) …
“I am a strong Ojibwe woman who is living proof of the strength and survival power of the human spirit. I lost the man who meant everything to me, my Father, at the tender age of 17. At 20, I lost my newborn daughter to SIDS. I lost one of my best friends to a brain aneurysm and recently, I said goodbye to my mentor and guide, my Mother. I have spent more nights that I care to count in a shelter for abused women and know what it’s like to close your eyes and HONESTLY believe you will never see your children again. I know poverty, the type of poverty that has you boiling water to bathe and eating once every 3 days because there simply is no other option. I have sold furniture for food and I have debated whether this life was truly worth continuing.”
“But I also know the beauty of a child’s love and the serenity that can be found in knowing with all your heart that you are going to be just fine. I know the strength that can be found in counting your blessings and forgiving yourself. I know the strength of my belief system and the healing power of laughter and I know how simply amazing and wonderful this life can be, right now, not in some distant future for I live it every day.”
Stay up to date with Sandi's upcoming engagements, seminars, and her powerful teachings!