STOP Wasting Time & Money!
For decades, non-Indigenous businesses, corporations, and government bodies have attempted to work with Indigenous communities and markets. They developed marketing plans and engagement strategies. They implemented those plans. And more often than not, they failed.
Why?
Because they were applying non-Indigenous sales, marketing, and engagement tactics to an Indigenous market and IT DOESN’T WORK!
They didn’t understand the nuances. They didn’t understand the challenges so prevalent in Indigenous communities. Fed by misleading stereotypes, their actions burnt bridges rather than building them, cutting themselves off from some of the most loyal consumer bases within Canadian borders.
For more than 15 years, Sandi Boucher has been supporting the women who reach out to her for guidance or training. They are the supervisors, the managers, the HR directors, the Indigenous Engagement leads, the community workers, the Chiefs. They do their good work in corporations, small to medium size businesses, universities, colleges, municipalities and First Nations communities.
And they create good soil for those who come next, soil that allows their teams to grow and prosper rather than merely survive.
So if you are ready for guidance and training that WORKS, it is time to invite Sandi to speak to YOUR team!
Helping Teams to Succeed One Event at a time!
The Healing Starts ...
“The healing starts in the hands of the women.”
Sandi Boucher has heard those words spoken by countless elders over the decades and she has seen it play out time and time again, not only in Indigenous communities but in mainstream entities as well.
Whether they are Indigenous or non-Indigenous, Chiefs, Directors, Managers or Supervisors, the women Sandi works with are hardworking, caring souls who want the best for those they serve. They want Indigenous and non-Indigenous patients comfortable in hospital settings. They want to see Indigenous youth and adults pursuing higher education. They want their small and medium size businesses to excel in servicing Indigenous markets (guaranteeing business survival). And they want their municipality to heal or build a relationship with the neighbouring First nation community.
And for near 16 years, Sandi has answered the call.
#NoShame #NoGuilt
The PATH ...
As outlined in her best-selling book, there are four essential or sacred tools required to build healthy relationships between Indigenous and non-Indigenous peoples and everyone of Sandi Boucher’s offerings employ the four. They are:
- Patience – with yourself and with the team you are working for and with
- Awareness – of what is going on with the other team. Is their community or entity in crisis?
- Tenacity – the commitment not to give up/
- Humility – because humility builds bridges and ego burns them.
Want to learn more? Contact Sandi today!
Consulting & More!
Sandi uses conversational English, metaphors, and even cartoons to promote understanding. She offers KEY INFORMATION needed to build sustainable, profitable, respectful bridges and she does it in true Anishinaabe-style, giving her audiences a sneak peak at what it can mean to work hand-in-hand with Indigenous peoples.
A proud member of Seine River First Nation in Treaty #3 territory in northern Ontario, Sandi is internationally recognized as an engaging speaker, a traditional knowledge keeper, and a best-selling author.
Her audiences include First Nation communities, corporations, small to medium size businesses, municipalities, hospitals, school boards, universities, colleges, and participants at countless conferences and seminars.
Her Keynotes and Training Sessions are memorable, informative, enjoyable AND most importantly, they make a difference in YOUR bottom line!
Check out the testimonials from her thrilled audience members on the home page of this website.
It Is Time to Succeed!
How it all began
Sandi began life in a small sawmill town in northern Ontario. The daughter of a beautiful Anishnaabekwe (Ojibwe woman) and a proud French Canadian man, Sandi grew up in a house of two cultures, watching as both simultaneously respected and loved differences while building on similarities.
But it wasn’t long before Sandi realized the world did not operate as her home did. As a young girl of 4 or 5, she registered how her father was treated differently than her mother by strangers than knew nothing about them. The separator – her Mother’s beautiful brown skin.
Sandi would go on to enjoy academic and career success but personally she struggled against the effects of colonialism. In her own words (taken from the cover of her first best-selling book “Honorary Indian”) …
“I am a strong Ojibwe woman who is living proof of the strength and survival power of the human spirit. I lost the man who meant everything to me, my Father, at the tender age of 17. At 20, I lost my newborn daughter to SIDS. I lost one of my best friends to a brain aneurysm and recently, I said goodbye to my mentor and guide, my Mother. I have spent more nights that I care to count in a shelter for abused women and know what it’s like to close your eyes and HONESTLY believe you will never see your children again. I know poverty, the type of poverty that has you boiling water to bathe and eating once every 3 days because there simply is no other option. I have sold furniture for food and I have debated whether this life was truly worth continuing.”
“But I also know the beauty of a child’s love and the serenity that can be found in knowing with all your heart that you are going to be just fine. I know the strength that can be found in counting your blessings and forgiving yourself. I know the strength of my belief system and the healing power of laughter and I know how simply amazing and wonderful this life can be, right now, not in some distant future for I live it every day.”
Stay up to date with Sandi's upcoming engagements, seminars, and her powerful teachings!