Seminars

Indigenous Customer Service

He runs a good business. There’s a First Nation community nearby — he can see it on the map, he knows people who live there — and yet almost none of them ever walk through his door. He’s not sure why. He doesn’t think he’s done anything wrong, but he’s starting to wonder if that’s exactly the problem. He hasn’t done anything at all. The absence of Indigenous customers isn’t an accident. It’s a signal. This session, taught from an Indigenous perspective, helps business owners understand what that signal means — and what to do about it.

• The Indigenous market is growing — and far more accessible than most business owners realize. Leave with the confidence to reach it profitably and respectfully.
• Replace the common mistakes that quietly signal “you’re not welcome here” with the relationship-building practices that create loyal, long-term customers.
• You’ll gain enough historical context to understand what you’re seeing today — without getting lost in the past.