Module One: Public Speaking as a Career

What does it take to be a success in the Public Speaking Industry?​ Is that different for an Indigenous Speaker?​ Why do you want to be a Public Speaker?​ What do you hope to achieve?​ What do you have to offer?​ What qualifies you to speak on your chosen topic? Before you invest time and money, discover YOUR answers to these very valuable questions.

Module Two: Your Mission & Vision Statements

Why you most definitely NEED a Mission and Vision Statement?​ What having a Mission and Vision Statement will do for you?​ Defining your Mission Statement. Defining your Vision Statement. How to use them moving forward. ​Becoming a success will be hard enough. Take this step and you make the journey easier on yourself.

Module Three: Determining Your Target Audience

Why saying “everyone” doesn’t work? Defining who you can help the most. How to find them​. How to market to them. Determining your target audience ensures you have the greatest impact in the shortest amount of time. Eventually you may be speaking to “everyone” but that is not where the journey starts.

Module Four: Setting Your Price

What determinates must be considered when setting your price? Deal or No Deals? Funding? Should you speak for free? Can you change your price after you start? Pricing is essential to your success … Too high, and people won’t hire you. Too low and you establish yourself as a novice. THIS could be one of the most important decisions you make!

Module Five: Website – Why and How?

Do you need a website? Why or why not? If yes, what are the essential elements? How much will it cost? What if I want to make changes to it after I start? What challenges may I face when considering options? A website can be your greatest asset or the biggest pain in the tush when it comes to your speaking career. Learn how to make sure it’s the former and not the latter.

Module Six: Blogging

When to blog. Where to blog. How to blog. Why to blog. Is blogging for you? Is it worth the time and effort?

Module Seven: YouTube – Why and How?

Why YouTube? Is it essential? How to YouTube? Topics and Styles. How to Market. If you want to sell yourself as a speaker, It is a great idea to show yourself speaking. Learn how to do that in an efficient and cost-effective way!

Module Eight: LinkedIn – Why and How?

Why LinkedIn? Is it essential? Discussions Online. Posts. Followers and the “Magic Line”. Are you going to operate a B2B business? Learn what that means and why you MUST know the answer. Then learn if LinkedIn is for you.

Module Nine: Email Marketing

Why email marketing? Does it work? Is it effective? How do I build a list? What supports do I need? Learning to successfully market your business is key to your success in the public speaking industry. But marketing in ways that do not reach your target audience will prove to be a waste of time and money. Learn how to market in ways that WORK!

Module Ten: Personal Coaching

Should you offer Personal Coaching as one of your services? If so, how? If not, why not? Pricing and Determinates of Price Is Personal Coaching for you? Why or why not? It could be another revenue stream.

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